Led an agenda with the CEO of a world-renowned magazine brand to develop opportunities on new revenue generation, operational excellence and media inventory performance, resulting on a roadmap of opportunities strategically classified by potential revenue, cost and risk, not limited to these:
Increase, diversify and boost digital inventory performance
Partnering with AI infused Ad platform where creatives that have shown:
A 60% increase in click through rate in campaigns
Attribution mechanism that demonstrates a 55% reduction in impression waste
Mobile creatives that have already shown a 15% increase in local traffic
Content consumption hyper personalization
Shift from content search to content discovery on editorial platform in order to:
Increase audience engagement
Increase audience retention per session
Organically tailor information architecture to each individual session